Resume

2021-2022

Responsible for developing impactful brand strategies and the execution of communication programs based on client objectives and target audience. Organized press events, brand launches, and media and influencer programming. Developed and distributed press materials, key messaging, editorial contributions, and creative assets using a strong sense of creative direction and excellent writing skills. Provided leadership across accounts by managing resources, budget, and junior staff.

​

• Secured media coverage in FASHION Magazine, Refinery29, Yahoo Style, HOLR Magazine, Wall Street Journal, BC Living, Architectural Digest, The Kit and more.

• Crafted and executed thought leadership campaigns for clients across various industries, resulting in the publication of over eight bylines, advertorials, editorials, and blog posts in leading publications such as Retail Insider, CanadianSME, Authority Magazine, and Buzz Magazine, elevating their brand recognition and industry influence.

• Led highly successful national paid-media partnerships and influencer programming with ELLE Canada and FASHION Magazine, positioning SOREL as the go-to fashion meets function, all-year footwear brand, driving brand awareness and engagement among the Gen Z and Millennial audiences, resulting in a 25 per cent increase in sales revenue.

• Orchestrated high-profile digital and in-person media previews & press events for clients, cultivating relationships with influential media outlets and securing top-tier coverage in both online and print media. The coverage generated from the events led to an increase in online and in-store traffic, directly impacting the clients' bottom line.

• Directed and executed a highly successful activation for an international womenswear brand, collaborating with the brand to conceive and bring to life an engaging, interactive space. Cultivated relationships with influential tastemakers, top-tier media outlets, and notable talent attending Toronto International Film Festival, securing high-profile coverage, and driving significant brand awareness. Styled talent for the highly sought-after Hello Canada Portrait Studio, resulting in extensive social media engagement and increasing the brand's online reach by over 55 per cent.