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Resume

Experience

2024 - Present

Resident Support Volunteer

Hospice Vaughan

Vaughan, Canada

  • Co-facilitated an 8-week mixed grief therapy group with a licensed therapist; supported session planning and participant engagement.

  • Independently facilitated a 6-week grief group; guided psychoeducational discussions and fostered peer support.

  • Collected and organized participant feedback for program evaluation; maintained confidential records in accordance with PHIPA.

  • Warmly greet visitors and families, manage front desk operations, and ensure strict confidentiality.

  • Assist with resident comfort needs, including meal prep, repositioning, and supply restocking.

2023 - 2024

Communications Specialist

ruby

Toronto, Canada

  • Designed and executed behavioural research projects; collected qualitative and quantitative data and analyzed patterns using R and Jamovi.

  • Synthesized insights into clear written reports for international teams; findings informed product and UX decisions.

  • Collaborated across LATAM, Europe, and Australia to deliver data-informed initiatives.

2022 - Present

Freelance Content Creator and Brand Storyteller

Drives brand success through expertly crafted copy content, including customer communication materials, press releases, internal communications, and website copywriting, resulting in enhanced customer engagement and brand loyalty. Develops impactful copy strategies that enable clients to effectively communicate their value to target audiences, leading to increased conversion rates and revenue growth

2021-2022

Senior Public Relations Account Executive | May 2022 - October 2022

Public Relations Account Executive | July 2021 - May 2022

NKPR

Toronto, Canada

Responsible for developing impactful brand strategies and the execution of communication programs based on client objectives and target audience. Organized press events, brand launches, and media and influencer programming. Developed and distributed press materials, key messaging, editorial contributions, and creative assets using a strong sense of creative direction and excellent writing skills. Provided leadership across accounts by managing resources, budget, and junior staff.

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  • Secured media coverage in FASHION Magazine, Refinery29, Yahoo Style, HOLR Magazine, Wall Street Journal, BC Living, Architectural Digest, The Kit and more.

  • Crafted and executed thought leadership campaigns for clients across various industries, resulting in the publication of over eight bylines, advertorials, editorials, and blog posts in leading publications such as Retail Insider, CanadianSME, Authority Magazine, and Buzz Magazine, elevating their brand recognition and industry influence.

  • Led highly successful national paid-media partnerships and influencer programming with ELLE Canada and FASHION Magazine, positioning SOREL as the go-to fashion meets function, all-year footwear brand, driving brand awareness and engagement among the Gen Z and Millennial audiences, resulting in a 25 per cent increase in sales revenue.

  • Orchestrated high-profile digital and in-person media previews & press events for clients, cultivating relationships with influential media outlets and securing top-tier coverage in both online and print media. The coverage generated from the events led to an increase in online and in-store traffic, directly impacting the clients' bottom line.

  • Directed and executed a highly successful activation for an international womenswear brand, collaborating with the brand to conceive and bring to life an engaging, interactive space. Cultivated relationships with influential tastemakers, top-tier media outlets, and notable talent attending Toronto International Film Festival, securing high-profile coverage, and driving significant brand awareness. Styled talent for the highly sought-after Hello Canada Portrait Studio, resulting in extensive social media engagement and increasing the brand's online reach by over 55 per cent.

2020-2020

Publishing and Communications Contractor

Lampoon Magazine

Milan, Italy

Responsible for driving international brand awareness in target markets including Paris, London, Hong Kong, New York, Miami, Berlin, and Toronto.

 

  • Produced high quality feature targets and editorial pieces on the magazine online column, the 'Library', which improved weekly web traffic by an average of five per cent.

  • Developed weekly newsletter for magazine subscribers, which saw a six per cent increase in CTR.

  • Coordinated strategic collaborations with global organizations and events like Art Basel Hong Kong and Transmediale Berlin, to increase international brand exposure and awareness.

2017 - 2020

Public Relations and Social Media Specialist

UPS Canada

Mississauga, Canada

Developed integrated public relations and social media strategies to support brand objectives and drive national brand awareness and positive brand sentiment for UPS small business initiatives. Implemented influencer campaigns to improve brand perception. Managed PR agency activities and served as day-to-day contact.

 

  • Executed annual peak season campaign to promote UPS online solutions, resulting in 10 radio/TV media stories with a total reach of 1.4M, a paid media partnership and over 45,000 social media engagements. Sign-ups for UPS online solutions jumped over 50 per cent, over a two-month period.

  • Managed the planning and execution of the UPS Cargo Bike launch project in 2017 working with the Toronto Mayor’s office.  Organized and hosted a joint press event including preparation of remarks for the president of UPS Canada. The event generated over 30 local and national stories in top print, radio, and broadcast media.

2018 - 2020

Event Coordinator and Stylist

Petals and Pearls

Toronto, Canada

Successfully conceptualized and organized event programming, managed vendor relationships, and coordinated event setup and tear down for 30+ events, including corporate events, weddings, and influencer events. Built customer loyalty through fostering strong relationships, which led to an increase in referral clients.

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  • Coordinated editorial shoots for the WedLuxe Summer/Fall 2018 and Winter/Spring 2019 editions, using a strong sense of style and a keen eye for fashion and visual composition.

  • Planned and coordinated beauty influencer event. The sold-out event received high praise from industry bloggers, influencers, and international makeup artists.

2018 - 2020

Publicity Intern

Bell Media

Toronto, Canada

  • Collaborated with a team of four members to coordinate media requests, press junkets and high-profile events for networks including E!, Much, MTV and M3.

  • Organized accreditation and outreach to key media and influencers who attended the 2016 iHeartRadio Much Music Video Awards.

  • Assisted in-house stylist with day-to-day tasks and dressing talent for editorial shoots.

Academic Research Project/Capstone Showcase

2026

Conducted a research study examining the association between neuroticism and perceived stress in upper-level undergraduate students, including ethics board approval, literature review, survey design, data collection and interpretation, and written analysis/presentation of the findings.

Education

2024 - 2026

York University

Bachelor of Arts

Toronto, Ontario

Honours, Psychology

  • GPA: 3.9/4.0

  • A grades in Statistical Methods, Developmental Psychology, Biological Basis of Behaviour, and Psychology of Health Distress and Impairment

2020 - 2020

IED Istituto Europeo Di Design

Master of Arts

Fashion Communication and Styling

Program Coordinator: Sara Sozzani Maino, Deputy Editor, Vogue Italia

Milan, Italy

2015 - 2016

Humber College

Postgraduate

Postgraduate in Public Relations 

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Toronto, Canada

2010 - 2014

York University

Honours, Communication Studies

Bachelor of Arts

Toronto, Canada

Professional skillset

Oral and Written Communication

Time-Management

Teamwork & Collaboration

Social Media Analytics

Detail Oriented

Leadership

Languages

English (native)

French (basic)

Italian (basic)

Farsi (fluent)

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